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Let My People Go Surfing!

"Can you take a company to the top when you can't stand nearly everything about traditional business and what it represents? You can if you're Yvon Chouinard. In an exclusive excerpt from his new management guide, Let My People Go Surfing, Patagonia's contrarian founder talks about breaking the rules—and creating the world's most iconoclastic adventure-apparel company."

LINK: Outside Online

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a just began reading this book a week or so ago. i've only been able to page through it here and there, as I've been swamped with other reading - but what i have gotten through it quite good. Yvon is cut from a different cloth - quite an insightful man.
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bruno
bruno
Hi, I'm the founder of Uncooped! After a day of particularly good...
Member since: 09/12/07
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